The Managing Director of Kana TV, Elias Schulze is no stranger to Africa as he was African CEO for Kaymu, an African Internet Group Company before becoming a principal in The Africa group, a boutique advisory and early stage venture capital firm focused on specialized opportunities across Africa.
Kaymu is an online marketplace operating in the emerging markets arena, which provides entrepreneurial sellers with the ability to access a larger online marketplace for their goods. Conversely it allows buyers with limited access to retail a robust spectrum of goods to purchase.
Schulze spends most of his time on the road, helping manage the 16 African markets located in Nigeria, Ethiopia, Senegal, to name but a few. Some of the conventional challenges in these countries are not having ample access to skilled labour, poor infrastructure and market instability; but he believes the business is more than equipped to manage these constraints effectively due to the strength of the Kaymu teams. As a clear advantage, this particular business relies heavily on technology and an internet-enabled seller class.
According to Schulze, the idea for the Kana Tv station came up two years when of its co-founders was thinking about the market potential of Ethiopia:”I visited Ethiopia and fell in love with it. The Ethiopian market has a lot of latent demand. We did a study of the market and got the other two co-founders together. We approached the Moby Group and formed that partnership.”